You don’t tip competitors on Twitter; you beat them

Standard

buttry

You can’t get scooped because competition gets tipped to a story when you tweet about it. Your tweets already scooped the competition.

This is classic print-centric thinking. The newspaper has an early print deadline so “they’ve been scooped a lot,” the engagement editor told me. In this kind of thinking, scoops are based on who has the print story first.

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